Your home speaks to you, but what is it saying to your potential buyer? Most sellers we encounter tend to take the staging process personally, and this is precisely the point. Our homes are personal, yet how we live is not how we sell. Our homes represent who we are; they are life-sized memory books of our travels, they trumpet our likes, our dislikes and our beliefs. They showcase our stuff -- all that stuff we have accumulated over time that speaks to us. The goal of staging is to make the home speak to everyone else, in a compelling and positive way.
Most of us, if honest, will admit that our daily lives involve a certain amount of clutter. The little stack of mail and car keys and loose change next to the telephone, the “junk drawer” which has been busy propagating the species while no one was looking, and a bathroom with enough toiletries on display to groom the entire population of Northern Ireland are all examples. OK, I’m talking about my home here, but we all have our own flavors of clutter.
True, clutter is just another perpetrator of distraction. More importantly, though, your clutter may be sending a message that you don’t have enough space. My own kitchen counter top is at this moment permanent home to a toaster, a toaster oven, a coffee pot, a butcher block of knives, a canister of utensils and a bowl of random items of fruit origin, the latter living out their golden years in a decorative bowl. This arrangement (except for the brown bananas) is functional, but to another person it might suggest I lack the cabinet space to properly store these everyday items. And, if I'm hoping that this other person will buy my home, I need to clean up my act.
- Home staging is the curated furnishing and prepping an uninhabited home that is for sale on the real estate market.
- Proponents say that staging a home can increase a home's selling price and the likelihood that it will sell quickly as it helps prospective buyers better imagine how they can use the livable space.
- Staging, however, comes with a cost: you will have to pay the stager as well as pay for the rental for furnishings and home accents while the house remains unsold.
- Here, we weigh these costs and benefits to see if home staging really pays.
- Consider the return on investment. As Sid Pinkerton, a New York City-based stager, points out, if you found a financial planner who could give you a return on investment (ROI) of 5%, 10%, or sometimes as much as 20%, “wouldn’t you think they were a genius? Well, that’s what a good stager can do.”